Fast-food giant Chick-fil-A shocked many conservatives when it suddenly announced a revision of its donation policies that excluded mainstream Christian groups deemed hostile to the LGBTQ+ cause.
What triggered the decision is a matter of speculation. While company officials tried to deflect the charge of surrender to the homosexual lobby, no one was fooled. Liberals and progressives celebrated while many loyal Christian patrons understandably feel betrayed. The Wall Street Journal succinctly reported, “Chick-fil-A Concedes.”
Chick-fil-A was plain and simply wrong in making this decision. It sends the wrong message to Christians engaged in the Culture War.
Some say the decision does not matter. However, Chick-fil-A’s horrible decision does matter. Customers deserve to be served by those with integrity. Like it or not, the controversy will impact corporate America in three ways that will have tragic consequences.
Corporate America Makes Cowardice Part of its Policy
The first reason why it matters is that the new policy will encourage more concessions and cowardice. The desire for profits did not motivate Chick-fil-A to concede. Its customer base had no problems with its present policy. Fear played a major role.
Corporate America has long lacked the backbone to stand up to the left’s social agenda that is tearing the nation apart. Consumers have come to expect retail giants to cave in to liberal pressures even when it jeopardizes their bottom line. No one is surprised by their secular zeal to take God out of the public square and its adjoining marketplaces. Thus, the corporate world is full of those who jump on the bandwagon by supporting those radical minorities that call for supporting abortion until birth, installing transgender bathrooms or making war on Christmas.
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However, this moral cowardice was largely limited to those companies whose management boards sympathized with the causes and vices they supported. It was understood that those who held contrary positions might compete in a free market of products and ideas. With Chick-fil-A’s fateful decision, it became clear that even those who do not sympathize with the LGBTQ+ agenda are expected to bow to pressure and fear.
As the world’s third-largest fast-food chain, the company’s new policy sent a message that concession is the new rule for all those who climb to the top tier of the corporate world. The fear of being different overrode all concerns—even those of profits.
Corporate America Abandons Moral Law
The second reason why Chick-fil-A’s wrong decision matters is that it signals that new criteria are now dominating the moral landscape of corporate America. The fast-food giant’s surrender does not represent the abandonment of one set of opinions for another one that is equally valid. Instead, it represents the change of a foundational moral code that favored restraint and virtue. In its place, a contrary immoral rule is installed that favors the unbridled passions and instant gratification.
The American business world was founded upon a loose Christian moral code. The reasoning was that a society based upon a moral law of restraint is a prosperous one. Thus, the business community has always generously supported groups and organizations that uphold this sustaining moral code.
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The Chick-fil-A decision is a retreat from the Christian moral law that the company has long upheld. It sends the message of moral relativism that proclaims that morals are not only negotiable but must be replaced. The thought police of the left has now decreed that even to think that certain behaviors are sinful is anathema. A new code dominated by unrestraint, political correctness and identity politics now supplants the old one based on natural law.
Corporate America Installs a New Dictatorship
Finally, Chick-fil-A’s wrong decision matters because it signals the establishment of an immoral dictatorship that arrogates to itself the task of deciding what is acceptable. The LGBTQ+ lobby has no mandate from the consumer world. It now takes steps to extend its tyranny even over dissenters. In a space where the customer is supposed to be king, usurpers rule.
In the case of the Chicken-sandwich chain, the new rulers could not be more contrary to its Christian patrons. These masters are but a tiny minority that assumes immense power through media and social pressure. Their goal is not the accommodation of other views but coerced surrender. They will never be satisfied with the concessions that Chick-fil-A now yields (or will yield in the future). They will never forget the chain’s past and unforgivable defense of Christian marriage.
When companies betray their principles, they put themselves on the quick path to ruin. Thus, the Chick-fil-A decision represents a dangerous new shift that will end badly not only for the fast-food giant but for Christian America. Indeed, when firms can be pressured to act against their customers’ moral norms, one must inevitably ask, is the free market still free?