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In the aftermath of the inauguration, change is in the air. It seems no field is exempt from its winds. One surprising name on the list of those institutions slated for change is Hollywood.
For decades, America has been waiting for a seismic shift to jolt Hollywood back to its senses. For too long, Hollywood has put out immoral and pornographic films that masqueraded as entertainment. Whole generations of Americans have stopped going to the theaters because of objectionable content. Hollywood stars present horrible role models.
In general, the Hollywood establishment has been hostile to the new president. Figures like Barbra Streisand and others have threatened to leave the country should the Republicans win.
The Republicans won, and everyone is staying put.
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Instead of protesting, Hollywood is open to change. The entertainment industry has surprisingly signaled its desire to work with the new Trump administration to make entertainment great again.
The new president has assigned three iconic figures as administration ambassadors to the industry: Mel Gibson, Jon Voight and Sylvester Stallone.
Union workers and indie producers are reportedly on board with the new government in the near future. This development is astonishing, given that these sectors tend to be very leftist.
However, what is the extent of the change? That is the question.
It appears that the Hollywood establishment is attracted to the idea of tariffs that the government would impose on foreign-produced films. As it currently stands, many films are filmed in countries where production costs are significantly cheaper.
Filmmakers hope that added tariffs will increase costs enough to bring films back to Los Angeles, Atlanta and other production hubs in America. Like cars and manufactured goods, the movies will be American-made and produced.
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In a Truth Social post about the new appointments, President Trump wrote, “They will serve as Special Envoys to me for the purpose of bringing Hollywood, which has lost much business over the last four years to Foreign Countries, BACK—BIGGER, BETTER, AND STRONGER THAN EVER BEFORE!”
Thus, the changes will be in the making of the films, not in altering their objectionable content. The bad and immoral films now made in other countries can be brought back to be made in America in what the President called a new “golden era of Hollywood.”
Making bad films here does not address the concerns of countless Americans concerned about how films corrupt morals.
The three new ambassadors, Stallone, Gibson and Voight, do not have any specific duties at this point, but sources say that the focus will be on countries like China that limit access to Hollywood films in its markets. The appointments are more symbolic than actual.
Film expert and producer-actor Scott Hamm Duenas does not see a significant shift in film content or more conservative programming. He sees a potential for clashes and friction. “This could even deepen existing divides within the industry, as Hollywood is very proud of its liberal stance, and the last thing they want is lectures about how to do business from conservatives.”
Duenas added that the new outreach “wouldn’t alter Hollywood’s core values or diminish its commitment to telling progressive stories and giving a platform to issues they deeply believe in and feel deserve to be heard.”
The return of Hollywood as a locus of production is further complicated by internal competition. States like Georgia, Utah and Texas have given significant tax incentives to filmmakers to move out of California. The state has some of the most prohibitive tax structures in the entire country.
The transformation of Hollywood will take more than a few financial incentives or pressure on foreign countries. The message must change. Until that is done, nothing substantial will be accomplished.
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